FEATURES | Ad Minima | Ad Maxima | Ad Infinitum | |||||||
Monthly Ad Spend | $1000 - $8,000/month ad spend (paid to networks) | $8,001 - $20,000/month ad spend (paid to networks) | $20,001-$50,000/monthly ad spend (paid to networks) | |||||||
Google Search Network | ✔ | ✔ | ✔ | |||||||
Google Display Network | 2 channels | unlimited | unlimited | |||||||
Google In-Store Visit Reporting | ✔ | ✔ | ✔ | |||||||
Gmail Ads | ✔ | ✔ | ✔ | |||||||
Google Shopping Management | ✔ | ✔ | ✔ | |||||||
Bing Search Networks | ✔ | ✔ | ✔ | |||||||
Native Advertisements (Taboola, Outbrain etc) | ✔ | ✔ | ✔ | |||||||
Social Media Advertising | ✔ | ✔ | ✔ | |||||||
Retargeting (Text & Banner Ad ) | ✔ | ✔ | ✔ | |||||||
Campaign development & strategy | ✔ | ✔ | ✔ | |||||||
Keyword research and selection | ✔ | ✔ | ✔ | |||||||
Performance testing | ✔ | ✔ | ✔ | |||||||
Dynamic keyword insertion | ✔ | ✔ | ✔ | |||||||
Strategic bid management | ✔ | ✔ | ✔ | |||||||
Rule based bidding | ✔ | ✔ | ✔ | |||||||
Analytics integration & goal tracking | ✔ | ✔ | ✔ | |||||||
Match Type analysis | ✔ | ✔ | ✔ | |||||||
Competitor analysis | ✔ | ✔ | ✔ | |||||||
Performance & analysis reporting | Monthly | Fortnight | Weekly | |||||||
Conversion tracking & reporting | Monthly | Fortnight | Weekly | |||||||
Reporting ( Dimensions and Segementation ) | Monthly | Fortnight | Weekly | |||||||
Strategy calls (per month) | 1 | 2 | 4 | |||||||
Campaign Ownership (client will retain Admin/owner access of all campaigns created accross all platforms) | ✔ | ✔ | ✔ | |||||||
Copywriting | up to 2000 words | up to 8000 words | up to 10000 words | |||||||
Banner Ad Designs | upto 30 designs | upto 90 designs | upto 120 designs | |||||||
Video Ad Designs | up to 3 videos | up to 6 videos | up to 8 videos | |||||||
Sales Funnels* | 1 | 4 | 6 | |||||||
Setup Fee (One time) | $750 | $1,000 | $3,000 | |||||||
"Digital Assets Fee (Quarterly) Copywriting Banner Ad Designs Video Ad Designs Sales Funnels" | $500 | $1,000 | $1,500 | |||||||
Management Fee (Monthly) | $500 or 20%, whichever is higher | $1,000 | 15% of ad spend | |||||||