How UWorld achieved 1100% plus Return on Ad Spend and increase in paid customers.

Challenge:

The idea to start UWorld came to Dr. Pessami after he began writing case-based learning questions for the US Medical Licensing Exam because the study resources he found at the time were poor quality and too expensive. He received an overwhelming response and began publishing his tools online. What started off as simply providing better preparation for himself and a few friends out of his dorm room, has slowly grown into a company that leads the market in medical licensing exam prep. However, he was relying on word of mouth, social media posts, and SEO alone to grow UWorld's market sales. He needed to further the company’s reach with more subscribers and paid customers.

Solution:

Dr. Pessami and the team connected with Shashank to optimize their paid advertising campaigns and increase their ROI. He conducted an audit of their current accounts, and website traffic, and ran a detailed spend analysis along with a competitor and target audience analysis. Following his proven research methods, it became clear that UWorld lacked a targeted paid ad social media strategy. With that in mind, he created and optimized an omnichannel Search Engine, Social Media, and Native advertising strategy and generated over 8000 leads! The results spoke for themselves with increased subscribers and memberships rolling in! Now UWorld can continue to build exceptional content that makes really hard stuff easy to understand.