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FEATURES	Ad Minima	Ad Maxima	Ad Infinitum
Monthly Ad Spend	$1000 - $8,000/month ad spend (paid to networks)	$8,001 - $20,000/month ad spend (paid to networks)	$20,001-$50,000/monthly ad spend (paid to networks)
Google Search Network	✔	✔	✔
Google Display Network	2 channels	unlimited	unlimited
Google In-Store Visit Reporting	✔	✔	✔
Gmail Ads	✔	✔	✔
Google Shopping Management	✔	✔	✔
Bing Search Networks	✔	✔	✔
Native Advertisements (Taboola, Outbrain etc)	✔	✔	✔
Social Media Advertising	✔	✔	✔
Retargeting (Text & Banner Ad )	✔	✔	✔
Campaign development & strategy	✔	✔	✔
Keyword research and selection	✔	✔	✔
Performance testing	✔	✔	✔
Dynamic keyword insertion	✔	✔	✔
Strategic bid management	✔	✔	✔
Rule based bidding	✔	✔	✔
Analytics integration & goal tracking	✔	✔	✔
Match Type analysis	✔	✔	✔
Competitor analysis	✔	✔	✔
Performance & analysis reporting	Monthly	Fortnight	Weekly
Conversion tracking & reporting	Monthly	Fortnight	Weekly
Reporting ( Dimensions and Segementation )	Monthly	Fortnight	Weekly
Strategy calls (per month)	1	2	4
Campaign Ownership (client will retain Admin/owner access of all campaigns created accross all platforms)	✔	✔	✔
Copywriting	up to 2000 words	up to 8000 words	up to 10000 words
Banner Ad Designs	upto 30 designs	upto 90 designs	upto 120 designs
Video Ad Designs	up to 3 videos	up to 6 videos	up to 8 videos
Sales Funnels*	1	4	6
Setup Fee (One time)	$750	$1,000	$3,000
"Digital Assets Fee (Quarterly) Copywriting Banner Ad Designs Video Ad Designs Sales Funnels"	$500	$1,000	$1,500
Management Fee (Monthly)	$500 or 20%, whichever is higher	$1,000	15% of ad spend

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FEATURES	Ad Minima	Ad Maxima	Ad Infinitum
Monthly Ad Spend	$1000 - $8,000/month ad spend (paid to networks)	$8,001 - $20,000/month ad spend (paid to networks)	$20,001-$50,000/monthly ad spend (paid to networks)
Google Search Network	✔	✔	✔
Google Display Network	2 channels	unlimited	unlimited
Google In-Store Visit Reporting	✔	✔	✔
Gmail Ads	✔	✔	✔
Google Shopping Management	✔	✔	✔
Bing Search Networks	✔	✔	✔
Native Advertisements (Taboola, Outbrain etc)	✔	✔	✔
Social Media Advertising	✔	✔	✔
Retargeting (Text & Banner Ad )	✔	✔	✔
Campaign development & strategy	✔	✔	✔
Keyword research and selection	✔	✔	✔
Performance testing	✔	✔	✔
Dynamic keyword insertion	✔	✔	✔
Strategic bid management	✔	✔	✔
Rule based bidding	✔	✔	✔
Analytics integration & goal tracking	✔	✔	✔
Match Type analysis	✔	✔	✔
Competitor analysis	✔	✔	✔
Performance & analysis reporting	Monthly	Fortnight	Weekly
Conversion tracking & reporting	Monthly	Fortnight	Weekly
Reporting ( Dimensions and Segementation )	Monthly	Fortnight	Weekly
Strategy calls (per month)	1	2	4
Campaign Ownership (client will retain Admin/owner access of all campaigns created accross all platforms)	✔	✔	✔
Copywriting	up to 2000 words	up to 8000 words	up to 10000 words
Banner Ad Designs	upto 30 designs	upto 90 designs	upto 120 designs
Video Ad Designs	up to 3 videos	up to 6 videos	up to 8 videos
Sales Funnels*	1	4	6
Setup Fee (One time)	$750	$1,000	$3,000
"Digital Assets Fee (Quarterly) Copywriting Banner Ad Designs Video Ad Designs Sales Funnels"	$500	$1,000	$1,500
Management Fee (Monthly)	$500 or 20%, whichever is higher	$1,000	15% of ad spend

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