| FEATURES | Ad Minima | Ad Maxima | Ad Infinitum | |||||||
| Monthly Ad Spend | $1000 - $8,000/month ad spend (paid to networks) | $8,001 - $20,000/month ad spend (paid to networks) | $20,001-$50,000/monthly ad spend (paid to networks) | |||||||
| Google Search Network | ✔ | ✔ | ✔ | |||||||
| Google Display Network | 2 channels | unlimited | unlimited | |||||||
| Google In-Store Visit Reporting | ✔ | ✔ | ✔ | |||||||
| Gmail Ads | ✔ | ✔ | ✔ | |||||||
| Google Shopping Management | ✔ | ✔ | ✔ | |||||||
| Bing Search Networks | ✔ | ✔ | ✔ | |||||||
| Native Advertisements (Taboola, Outbrain etc) | ✔ | ✔ | ✔ | |||||||
| Social Media Advertising | ✔ | ✔ | ✔ | |||||||
| Retargeting (Text & Banner Ad ) | ✔ | ✔ | ✔ | |||||||
| Campaign development & strategy | ✔ | ✔ | ✔ | |||||||
| Keyword research and selection | ✔ | ✔ | ✔ | |||||||
| Performance testing | ✔ | ✔ | ✔ | |||||||
| Dynamic keyword insertion | ✔ | ✔ | ✔ | |||||||
| Strategic bid management | ✔ | ✔ | ✔ | |||||||
| Rule based bidding | ✔ | ✔ | ✔ | |||||||
| Analytics integration & goal tracking | ✔ | ✔ | ✔ | |||||||
| Match Type analysis | ✔ | ✔ | ✔ | |||||||
| Competitor analysis | ✔ | ✔ | ✔ | |||||||
| Performance & analysis reporting | Monthly | Fortnight | Weekly | |||||||
| Conversion tracking & reporting | Monthly | Fortnight | Weekly | |||||||
| Reporting ( Dimensions and Segementation ) | Monthly | Fortnight | Weekly | |||||||
| Strategy calls (per month) | 1 | 2 | 4 | |||||||
| Campaign Ownership (client will retain Admin/owner access of all campaigns created accross all platforms) | ✔ | ✔ | ✔ | |||||||
| Copywriting | up to 2000 words | up to 8000 words | up to 10000 words | |||||||
| Banner Ad Designs | upto 30 designs | upto 90 designs | upto 120 designs | |||||||
| Video Ad Designs | up to 3 videos | up to 6 videos | up to 8 videos | |||||||
| Sales Funnels* | 1 | 4 | 6 | |||||||
| Setup Fee (One time) | $750 | $1,000 | $3,000 | |||||||
| "Digital Assets Fee (Quarterly) Copywriting Banner Ad Designs Video Ad Designs Sales Funnels" | $500 | $1,000 | $1,500 | |||||||
| Management Fee (Monthly) | $500 or 20%, whichever is higher | $1,000 | 15% of ad spend | |||||||